With Samsung Electronics recently selling over 100 million mobile phones around the world every quarter, its flagship smartphone Galaxy S3 has taken the leading position.

Since its launch in May this year, a total of 30 million units of the Galaxy S3, which comes with a 4.8-inch display, have been purchased worldwide in its first five months on the market, according to U.S. market research firm Strategy Analytics.

Boosted by its flagship smartphone, Samsung’s global share took up 27.2 percent of the global market in the third quarter of this year as it sold 130 million units of mobile phones during the July-September term, it said.

The Galaxy S3 was touted as a “totally new smartphone that presents the best technology, human-friendly applications and a design that fits the whole concept,” by Samsung’s mobile chief Shin Jong-kyun.

The comparatively bigger touch screen, the simultaneous launch of the smartphone and the new addition of special features like face recognition were among the success factors for the Galaxy S3, industry insiders said.

The handset is also equipped with features like eye-tracking and direct calling functions, as well as a dual-core processor, to provide a unique user experience, said Samsung officials.

In addition, it displays the near-field communication technology that allows easy sharing of web pages, applications and videos as well as making purchases through the smartphone, the officials said.