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KT&G to launch Tonino Lamborghini overseas

Nov. 19, 2012 - 20:26 By Chung Joo-won
The nation’s best-selling tobacco manufacturer KT&G Corp. will export 300,000 packs of its premium tobacco brand “Tonino Lamborghini” to Hong Kong by the end of November.

KT&G has already sold “Tonino Lamborghini” in Chinese duty-free shops since September, with its first import order at 488,000 packs. China and Hong Kong together form the largest, most competitive tobacco market in the world, the company said.

“From the beginning, Tonino Lamborghini was meant to be launched worldwide,” a KT&G official said. “We plan to export Tonino Lamborghini to Russia, Taiwan and Dubai by the end of 2013.”

The tobacco firm launched “Tonino Lamborghini,” named after the famous Italian fashion brand “Tonino Lamborghini,” on April 18, 2012.

(joowonc@heraldcorp.com)