Our target audience was overseas investors who were searching for investment opportunities in the Korean financial market.

The fundamentals of the Korean economy received a boost with the recent upgrade in our sovereign rating, and interest from overseas investors has been buoyed.

Faced with the changing tides in the world of finance and economy, we felt the time was right for a commercial that could properly introduce the strength and value of our company to investors seeking new opportunities in our market.

This is why we decided to include Korea Investment & Securities’ award-winning past and achievements in the commercial. They are proof of the wonderful partnership they would enjoy with Korea Investment & Securities.

Also, we wanted to directly convey that we are the company to turn to for embarking on a journey to invest in Korea so as to engrave our brand name into the minds of the foreign investors.

Further, by using our brand “Korea Investment” ― our brand name is synonymous with “investing in Korea” ― we intended to show that Korea Investment and Securities represents the Korean financial markets.

The illustrations we deployed for a visual effect add to the sophistication and distinguished creative effort of the commercial.

We promise to never stop working until our corporate brand “trueFriend Korea Investment & Securities” becomes known as the best in Korea and all of Asia.

By Lee Hee-ju, Executive director of public relations