It’s a great honor that the “Nobel Project” of Hyundai Mobis has won the 2012 Korea Herald advertising award.
The Nobel Project is aimed at introducing socially responsible activities that Hyundai Mobis as a leading company in car parts technology carries out.
Last year, we conducted a campaign offering transparent umbrellas to children in order to protect them from car accidents on rainy days.
By featuring our childhood memories of once dreaming to become scientists, we wanted to share a meaningful message: “We need idol stars, but we need more scientists.”
As part of the Nobel Project, Hyundai Mobis has also run an education program, in which our researchers teach basic science at elementary schools located near the company’s workplaces nationwide since 2005.
We have been making efforts to protect children’s dreams and help them further extend their dreams. And the efforts nurturing scientific talent in Korea will continue in the future.
Once again, we deliver our deepest thanks.
Hwang Tae-sun
By Hwang Tae-sun, General manager of Public Relations Team
