The Redface, the nation’s first homegrown outdoor wear brand, unveiled last week its new television advertisement, which it said features a man overcoming a blizzard using its technology.

The company said it has manufactured various outdoor wear products using the innovative water-proof material named “Contra-Tex” with its own technology.

With its bold investment in research and development, the Redface aims at winning 160 billion won in sales this year after achieving its goal of 130 billion won sales last year.

(claire@heraldcorp.com)