Idol group Big Bang’s leader, G-Dragon, participated in “My BOON, AMBUSH X G-Dragon Collaboration Launching Celebration Party” at the store opening of My BOON, Cheongdam-dong in Seoul, on Thursday.

The brand is a collaborative work by accessory brand AMBUSH’s owners and designers ― famous Japanese hip-hop artist M-flo and member Verbal’s wife ― and G-Dragon.

G-Dragon and hip-hop group m-flo built their relationship while producing G-Dragon’s new album “One of a Kind” released on Sept. 15.

The 24-year-old Korean singer is known by many Korean fans for his fashion-forward looks. His collaboration brand drew much attention when he wore the accessories in the music video of his title song, “Crayon.”

The special edition collaboration pieces are sold exclusively at My BOON.

(lhj137@heraldcorp.com)