It appears that PSY’s latest single “Gangnam Style,” his first in two years, is not only the hottest song of the summer in Korea, but is quickly becoming a top song around the world with top music stars and foreign media talking about it.
The addictive song that makes light of the lifestyle of those living in the affluent Gangnam district in Seoul is currently No. 1 on Billboard’s Hot 100 K-pop chart and the music video has more than 10 million views on YouTube since its release on July 15.
More than that, it’s grabbing the attention of stars from abroad. Both singer Josh Groban and rapper T-Pain tweeted about the song on Aug. 1 and 2, respectively. Groban said, “It’s a Gangnam Style world, we’re just living in it. Amazing video,” while T-Pain tweeted a series of emoticons symbolizing the signature “horse race” dance from the music video, including some of the lyrics. The tweet before that simply said, “Ladies and Gentlemen!!! #Gangnam Style… That is all.”
Media such as Billboard.com, the Huffington Post and Gawker have all written about the song, noting how viral it’s gone in just a few weeks. The Huffington post said the song beats rival popular groups LMFAO and Far East Movement, adding, “What can we say. We’re hooked!” Popular blog Gawker titled its post on the song “Did this underground artist from South Korea just release the best music video of the year?”
Billboard.com said not to expect the “Gangnam Style” craze to end anytime soon with the video and “horse race” dance going viral.
ekalka@heraldcorp.com