Citi Korea, a local subsidiary of the global financial services giant Citigroup Inc., marked the bicentennial anniversary of its parent company with an array of service projects on Saturday.
Under the slogan “Green Citi, Clean City,” over 4,300 volunteers affiliated with Citi Korea participated in service projects such as mural painting, weeding and a financial services education program for youth.
Other volunteer activities included a free meal service program called “Baffor” and a cleanup campaign for Seoul Forest.
A total of 51 programs were held at 24 different locations across the nation, including Incheon and Seoul.
Citibank Korea CEO Ha Yung-ku (center) poses with leaders of charity groups on Saturday at a voluntary rice-planting event held under the slogan “Green Citi, Clean City” to celebrate the bicentennial anniversary of Citigroup, in central Seoul. (Yonhap News)
These volunteer efforts were a part of Citigroup’s annual “Community Service Day,” a global initiative of the company that encourages employees to “give back” to their local communities.
The U.S.-based Citigroup Inc., or Citi, has been holding a community service day at its branches across the globe since 2005. This year, around 100,000 Citi employees, alumni, family and friends participated in around 1,300 service projects in over 90 countries, according to company officials.
Other service projects included a walkathon to help raise money for impoverished children in China and neighborhood revitalization projects in Guatemala, officials said. Citi’s North American branches also held landmark restoration projects, bicycle-building campaigns and much more, according to Citi representatives.
This year’s community service day coincided with Citi’s founding anniversary. The company was established in 1812. Citigroup opened its first Korean branch in 1967.
By Renee Park (
renee@heraldcorp.com)
