To compliment English language learning, Vectis CEO Simon Bureau has released a 3-D digital compact disk teaching primary-school children in Korea in a comical way about their place in a future global world.

“My message that I’m trying to drive to Korean mothers is that English is not enough, now they need to learn new skills to be global leaders,” he said.

The former Canadian Chamber of Commerce chairman explained that today’s children must have three attributes to achieve a global mindset.

Firstly, he said, children should have an open mind by befriending people from other countries.

“Second, having global etiquette and global manners means respecting people’s personal space and knowing that in most Western countries, no means no,” said Bureau, who has resided in Korea for 25 years.

The last point which keeps popping up in the DVD titled “GEE” stresses the interest of other cultures while reaching for one’s dreams.

The short comedy follows the exploits of four primary school musicians that learn from one of their bandmates’ culture and lifestyle.

The result is an entertaining comedy pieced together with all the bells and whistles that would attract the attention of primary-school children.

The series was shown on the CJ’s home shopping network and is now available on www.yes24.com.

“I’ve been working on this for 18 months, I know we hit the nail right on head; kids love it, moms love it,” he said. “It’s just a matter of PR, making it well-known and becoming a trendy product ― it’ll be a success within three months,” he said. 



By Yoav Cerralbo
(yoav@heraldcorp.com)