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Apple says pre-orders of iPhone 4S break record

Oct. 11, 2011 - 10:00 By

NEW YORK (AP) -- Apple says first-day pre-orders of the iPhone 4S topped 1 million, breaking the record set by last year's model.


Apple CEO Tim Cook talks about the iPhone 4S during an announcement at Apple headquarters in Cupertino, Calif., Tuesday, Oct. 4, 2011. (AP-Yonhap News)

Apple Inc. and various phone companies in the U.S., Australia, Canada, France, Germany, Japan and Britain started taking orders for the phone last Friday. It hits stores this Friday.

The base model of the iPhone 4S costs $200 with a two-year contract. It has a faster processor and an improved camera compared to last year's model. However, some customers and investors were disappointed that Apple didn't launch a more radical new model. It's been more than a year since Apple since the previous model was released.

Despite the record-breaking pace of iPhone 4S pre-orders, it's hard to determine whether consumer demand is stronger for the new device than it was for previous versions. Although first-day orders for the iPhone 4 were 600,000 when it launched last year, Australia and Canada weren't among the launch countries then -- they got the phone a month later.

Apple has also expanded the number of carriers in each country that sell the phone. This is particularly significant in the U.S., where AT&T was the only carrier for the iPhone last summer. The iPhone 4S is also sold by Verizon Wireless and Sprint Nextel Corp.

This means that the potential customer base for the phone has expanded greatly since the last model was launched.

The death of Apple founder Steve Jobs last week could also be affecting sales. Marketing experts say products designed by widely admired figures like Jobs usually see an upsurge in sales after their death.

AT&T said it had taken more than 200,000 pre-orders for the iPhone 4S in the first 12 hours, making it the most successful iPhone launch yet.


<한글 기사>

아이폰4S 예약주문 첫날만 100만대 이상

애플은 버라이존, AT&T 등 이동통신 업체들과 함께 온라인과 전화로 아이폰4S에 대한 사전 예약주문을 받은 결과, 첫날인 지난 7일 하루 주문실적이 100만대를 웃돌았다고 10일 밝혔다.

지금까지는 지난해 아이폰4 출시때 첫날 주문 기록 60만대가 최고기록이었다. 

당시에는 미국에서는 이동통신업체로는 AT&T만 애플의 아이폰4를 판매했으나 지금은 버라이존과 스프린트에서도 예약판매를 하고 있다.

필립 실러 마케팅담당 수석 부사장은 이날 보도자료를 통해 "아이폰4S의 첫날 예약주문 실적은 애플이 지금까지 출시했던 제품 가운데 최고의 기록"이라며  "고객들이 우리만큼 아이폰4S를 사랑해 기쁘다"고 말했다.

아이폰4S에 대한 예약주문 실적은 고(故) 스티브 잡스에 이어 지난 8월 애플의

최고경영자(CEO) 자리에 오른 팀 쿡 체제에 대한 첫 시험대로 인식돼 시장의 주목을 받고 있다. 아이폰4S는 팀 쿡 체제가 출범한 이후 처음 내놓은 주요 제품이다.

아이폰4S는 외형은 기존 아이폰4모델과 비슷하지만 프로세서 속도가 빨라지고 카메라 기능을 대폭 강화했으며 새 음성명령 기능을 추가하는 등 성능이 향상됐다.