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Hyundai supports parts makers in Europe

June 23, 2011 - 19:51 By 김연세
In road show, Italy focuses on Korean auto parts makers

Hyundai Motor Group held a fair in Italy to give Korean auto parts manufacturers the opportunity to make inroads into the southern European market.

The automotive group said Thursday that it held a “Fiat Tech Fair,” a road show for auto components, at Fiat Group Automobiles in Turin, Italy.
Hyundai Mobis, a unit of Hyundai Motor Group, hosted the event with the participation of 11 auto parts producers.

“About 240 components manufactured by Hyundai Mobis and the 11 companies were exhibited in the fair,” a Hyundai Motor spokesman said.

He said the participants could successfully promote their products in their meeting with a group of Fiat engineers.

“Fiat executive Gianni Coda expressed his willingness to expand business ties with Korean auto parts makers, acknowledging the competitiveness and quality of their products.”

The event would also have been beneficial to Korean companies as they are seeking to advance into the emerging South American market, while Fiat has been the No. 1 player with market share of 22.8 percent in Brazil.
An executive of a Hyundai Motor Group subcontractor (right) shows parts that his company manufactures to Fiat Group staff, including Gianni Coda (second from right), chief purchase coordinator, at the Italian carmaker’s main office in Turin, on Tuesday. Hyundai organized the overseas tech fair to help its subcontractors boost exports. (Hyundai Motor)

Hyundai Motor Group, composed of Hyundai Motor, Kia Motors and Hyundai Mobis, has been holding the overseas component road shows in markets such as the U.S., Japan and Europe since 2002.

As a result, Korean auto parts makers have the chance to sign a variety of contracts with automobiles giants including Chrysler and General Motors.

Ahead of the effectuation of Korea-EU Free Trade Agreement, slated for July 1, Hyundai Motor Group expects such fairs will accelerate exports of made-in-Korea components.

According to the Korea Trade-Investment Promotion Agency, one of the local industries that will benefit most from the coming free trade deal is the automobile industry, as the FTA will remove import duties of 2.7 percent to 4.5 percent currently imposed on Korean vehicles and auto parts by individual member nations of the EU.

The combined market share of Korean automakers and auto parts makers in Europe came to 8.45 percent in 2010, up 72.3 percent from the previous year.

The figure will likely reach over 10 percent next year, KOTRA said, citing earlier remarks by Christian Wecker, a global program manager at the world’s largest auto parts maker, Bosch, that his company would increase its purchases of Korean products by 5-10 percent when import tariffs are removed.

More and more global carmakers are focusing on made-in-Korea parts as Hyundai Mobis has been named one of the world’s top 10 suppliers in sales.

The Detroit-based Automotive News said that Hyundai Mobis was ranked as the eighth-largest parts manufacturers in 2010 in terms of sales, up four notches from a year earlier.

Its revenue jumped 28.7 percent to $14.43 billion last year as the company nearly doubled supply volume in North America, aided by a spike in demand for Hyundai-Kia vehicles.

The company supplies about 90 percent of output to Hyundai Motor and Kia Motors.

In a separate ranking for the North American market, the supplier grabbed 11th place with sales of $2.74 billion.

By Kim Yon-se (