California Travel and Tourism Commission is holding its “2011 California Travel Mission” event June 27-28 at Seoul Plaza Hotel to develop and promote travel products with South Korean tourism industry officials. Recognizing the high potential of Korea as a source market, major city tourism boards, hotels, retailers and tourism-related companies from the U.S. will attend the event. Travel agencies who wish to participate may call (02) 777-6665.

(yoonmi@heraldcorp.com)