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LGE aims at 40% of Middle East, African markets

June 7, 2011 - 19:47 By 김지현
LG Electronic launched its Cinema 3-D televisions at Ferrari World, the world’s largest theme park in Abu Dhabi on Monday to mark its foray into the Middle East and Africa, the Seoul-based company said Tuesday.

The electronics maker is now aiming for a 40 percent market share of the 3-D industry in the region.

“We believe that our products will be able to offer distinguished, next generation 3-D technology to the consumers in the Middle East and Africa, based on which we will target a 40 percent market share to become the No. 1 manufacturer of 3-D televisions,” said Kim Ki-wan, president of LG Electronics Middle East and Africa region. 
Kim Ki-wan (left), LG Electronics’ head of the Middle East and African region, with Hollywood celebrity Megan Fox at the company’s 3-D TVs launch in Abu Dhabi on Monday. (LG Electronics)

LG’s 3-D televisions and monitors are based on the film-type patterned technology, which it claims to have reduced the side-effects such as flickering and crosstalk found in the shutter-glass 3-D technology used by Samsung and most of its other rivals.

FPR technology also does not require battery-powered eyewear. Both the glasses and the TV sets are cheaper than those produced by shutter-glass.

Citing the smart television functions that the LG 3-D TVs tout, Kim said these televisions are “effectively the most complete television available in the market today for TV viewing, gaming and online connectivity.”

DisplaySearch, a market research firm for displays, projected that the 3-D television market of the Middle East and Africa would grow to 1.69 million by next year, up from the 730,000 this year.

By 2013, the figure was expected to climb to 2.74 million, and to 3.89 million by 2014, the company said.

LG Electronics on Monday unveiled its full 3-D lineup to the Middle East audience, including nine of its 3-D TV products, a 3-D laptop, 3-D monitor and 3-D projector.

The launching event at Abu Dhabi’s in Yas Island marked the biggest such global release of a LG Electronics product, the company said.

More than 3,500 people attended, including LG executives, suppliers, consumers and the local media.

Megan Fox, a Hollywood celebrity famous for her role in Transformers, also graced the event at Ferrari World.

By Kim Ji-hyun (