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U.S. consumers give 3-D two thumbs up

May 29, 2011 - 19:24 By 김지현
Almost 90 percent of U.S. consumers have given high ratings to the picture quality of 3-D televisions and did not mind the battery-charged eyewear used to watch the three-dimensional images.

Up to 88 percent of some 3,065 3-D-capable set owners who participated in a poll commissioned by The Digital Entertainment Group said last week that they were satisfied with their 3-D home viewing experience and were happy about picture quality.

Ron Sanders, president of DEG and Warner Home Video, said during a presentation at New York’s Roosevelt Hotel that “this study was valuable because it centered on what set owners thought of the home 3-D experience.”

He also said previous research had been too focused on preconceptions ― many of them myths and misperceptions ― about 3-D technology and the overall watching experience.

This experience is now being enhanced by the availability of more content at both home and in theaters, Sanders said.

The positive results on 3-D vision come as Samsung and LG are fiercely competing in local and global markets to expand their territory in this new industry.

Samsung uses shutter-glass technology, which requires battery-charged glasses, while LG has adopted film-type patterned retarder technology.

The glasses coming with LG’s 3-D TVs do not use batteries and are lighter in weight as they are ordinary sunglasses with FPR film attached to allow 3-D vision.

This latest survey was conducted online by SmithGeiger during March 1-31 and queried respondents who had purchased LG, Mitsubishi, Panasonic, Samsung or Sony sets over the past 15 months.


The study also showed that 91 percent of respondents also viewed their 2D picture quality in a positive light.

Also, more than 80 percent of 3-D TV owners said they would prefer to watch half, most, or all of their programs in the enhanced three-dimensional format.

As for the 3-D eyewear, the study showed that only a few had experienced discomfort when using shutter-glass 3D glasses.

About 83 percent of the owners said they adjusted to their 3-D glasses either immediately or in just a few minutes.

By Kim Ji-hyun and news reports  (