Chrysler Korea is cutting the price of 300C vehicles by 19 percent during January to mark the brand’s launch here 19 years ago.

Chrysler vehicles were first imported to Korea through official channels in 1992, and Chrysler Korea was established in 1996.

As part of the celebrations, the company is offering a 19 percent discount on 300C vehicles to those making the purchase in cash.

The 300C models range from 49.8 million won ($44,500) to 65.8 million won on the local market.