Yuhan-Kimberly, the country’s top health and hygiene products maker, has launched a new skincare brand for teenagers, “tn.”

Standing for “teen’s nature” and “true nature,” the brand offers diverse products that meet the growing demands of teens. 

Korean youngsters are increasingly interested in skincare but there are not enough products exclusively targeting them, the company said.

The new line-up is based on know-how gained in the skincare market with the launch of Green Finger in 2007.

The teen skincare market is estimated at 150 billion won, it said.

“Teens’ concern and interest for their skin is much bigger than adults think. We expect to do well since we have developed the products by being with, watching and studying them for a long time,” a Yuhan-Kimberly official said.

The No. 1 maker of tissues, diapers and feminine hygiene products in Korea has researched teens’ needs through diverse programs such as nature excursions.

By Koh Young-aah (youngaah@heraldcorp.com)