Korea’s leading English daily introduces its news app for the iPhone, which integrates English news and education. The news app, now available at Apple’s app store, is designed to differ from previously introduced news apps.
With The Korea Herald’s 58-year track record in providing English news and English educational content, The Korea Herald news app for the iPhone is not just about news, but comes with useful English educational content. It is the first and foremost news app integrated with educational content, suiting the needs of users who want news updates and to study English.

The user-friendly and menu-driven interface directs users to news reading and English study on the front page of the news app. Users can easily spot the latest news on the main page of the news section or select news in each category.

The e-study section contains various English study content and e-paper shows printed daily newspapers in PDF version.

Favorite stories and content for study can be saved in a separate folder and shared via Twitter, Facebook and Me2day social network services, and can be sent to users’ email accounts.

E-Study

E-Study consists of four kinds of study content: English Update, Annie’s Mailbox, today’s editorials and Current English.

English Update offers a PDF service of the paper’s four-page daily supplement for English learners sprinkled with useful expressions and translations of headline news. In Annie’s Mailbox, renowned English teacher Lee Bo-young provides an engaging video lecture based on the long-running series rich in colloquial English expressions frequently used in everyday life. In today’s editorial, users can read translations of Korea Herald editorials along with the original English text in a bilingual mode and listen to the full text at the same time via a video streaming service. Korea Herald reporters and editors also offer their tips on learning English in the Current English section.

Real-time news and e-paper

The iPhone news app will deliver real-time news which covers domestic and international stories. Users can read the same news content as in the printed daily package on the e-paper and look up previous editions of the newspaper anytime. The e-paper is customized for smartphone users who want to read The Herald on the go. Users can flip through pages and read an article by simply touching it.

The Korea Herald news app for iPhone plus English education content costs $3.99 per month and other subscription options are also available on iTunes. Users can download the news app at Apple’s app store and decide the subscription period. The activation requires a sign-up process either on iPhone or on the company’s website. The app is initially targeted at iPhone users in the Korean market with the interface in Korean only, but The Korea Herald plans to launch a global edition in key foreign markets in the near future.

By Lee Woo-young (wylee@heraldcorp.com)