Internet titan Google tried last year to buy streaming music service Spotify but backed off for reasons including a whopping price tag, the Wall Street Journal reported on Tuesday.

The Journal cited an unnamed source as saying that Sweden-based Spotify was asking for more than $10 billion despite being valued about $4 billion in its latest round of equity funding.

Spotify is the world’s leading service for streaming music on the Internet, claiming 40 million users in 56 countries as of May.

While the bulk of Spotify users opt for advertising support versions of the service, the company reports having 10 million subscribers to an ad-free option.

In a letter filed late last year with regulators at the US Securities and Exchange Commission, California-based Google said that it planned on spending $20 billion to $30 billion acquiring companies or technology abroad.

Google also revealed that it had recently looked into buying a foreign company, which it did not name, for from $4 billion to $5 billion but that the deal did not work out.

Google has its own music service at its Play online shop and set out to bolster its offering with the recent purchase of startup Songza.

Songza is a free online streaming music service that recommends tunes based on what people might be in the mood to hear.

Financial terms of the deal disclosed early in July were not disclosed, but unconfirmed online reports valued the deal at around $15 million.

Songza suggests playlists based on where people are and what they are doing, such as starting a day at home; grinding away at an office, or out exercising.

It has applications tailored for mobile devices powered by Apple or Google-backed Android software.

Songza features that have resonated with users will be woven into Google based technology titan said in a post at its Google+ social network. (AFP)