South Korea's top tech giant, Samsung Electronics Co., said Thursday it will tap deeper into the Southeast Asian TV market, including Australia and New Zealand, with its latest SUHD TV lineup that uses the so-called quantum dot technology.

Samsung said the SUHD lineup will hit most of the Southeast Asian markets by May, adding that it will launch the models in Indonesia next week and in Thailand on May 6. It has already hosted similar events in Australia, the Philippines, Malaysia, and four other countries in the region earlier this month.

Samsung's SUHD TVs were first showcased at the Consumer Electronics Show earlier this year, boasting the quantum dot technology that uses a semiconductor nanostructure to improve brightness and power efficiency.

A quantum dot TV is made with a film of semiconductor nanocrystals, known as quantum dot, which can reproduce colors that are 64 times more vivid than existing liquid crystal displays.

"We will continue to hold exhibitions throughout the Southeast Asian market to allow consumers to experience the resolution of the SUHD TV, the most up-to-date model in the industry," Samsung Electronics said.

Samsung Electronics took up 46.7 percent of the high-end UHD TV segment in the region last year, standing as the top player.

"Other companies which just started (adopting quantum dot technology) will face many challenges," a high-ranking Samsung official earlier said. "It will take some time to narrow the technology gap." (Yonhap)