[THE INVESTOR]
Kakao’s gaming affiliate Nzin will change its name to KakaoGames next month aiming to improve integration of its ever-evolving business portfolio.
The decision will be voted during a shareholders meeting planned on June 30.
“The renaming aims to strengthen the company’s brand value as a multi-platform gaming company and elevate the sense of unity as a Kakao family,” said a Kakao official.
Kakao’s gaming business chief and executive vice president Namgoong Hoon.
The official said, among others, the renaming will be helpful for the company to seek business synergies with suppliers and partners and expand its presence in overseas markets.
The company also plans to rename its European branch from Daum Game Europe to KakaoGames Europe, while setting up its US operation to be named KakaoGames America within the month.
The overseas branches will play a key role in elevating Kakao’s brand awareness in the markets as it is launching new games through diverse platforms.
By Lee Ji-yoon (
jylee@heraldcorp.com)
