South Korean startups will show off their new products at a trade fair in Los Angeles later this week, the Ministry of Science, ICT and Future Planning said Tuesday.

The three-day fair, set to begin at the Los Angeles Convention Center on Friday, is aimed at helping the startups make inroads into the U.S. market and attract foreign investments, according to the ministry.

During the fair, named the "Creative Economy Global Road Show," some companies will display beauty and fashion products for fans of Korean pop culture, the ministry said. (Yonhap)