Hyundai Motor Co. introduced a new membership service for Equus and Genesis luxury sedan buyers on Thursday.

The new membership service, BLU Honors, is available to those buying 2012 Equus or Genesis sedans, who submit applications.

Equus buyers opting for the service can choose from six rounds of golf at selected courses in the two years after the purchase, tickets to eight culture events and checkups at selected hospitals.

BLU Honors members are also provided with the company’s home-to-home service twice in two years free of charge.

Home-to-home service is a maintenance service that picks up from and returns the vehicle to the customer’s home.

For more information, visit the BLU Honors homepage at blu.hyundai.com.

(cheesuk@heraldcorp.com)