SK Innovation, the holding company which manages the energy-related business of SK Group, has run a charity program to deliver coal briquettes for the needy every winter since 2005.
This year, executives and employees of SK Innovation joined the race on a voluntary basis to deliver 110,000 coal briquettes to about 370 low-income families living in Seoul, Incheon and Ulsan where the company’s head office or production lines are located.
Coal briquettes, a cheaper energy source than oil or gas, is a common donation item during the wintertime in Korea.
SK Innovation CEO Koo Ja-young (right) delivers coal briquettes with employees to low-income families living in Buam-dong in central Seoul early this month. (SK Innovation)
Coal briquette delivery is part of the group’s charity activities dubbed the “happiness-sharing program.” Under the charity program, SK Innovation has run a variety of annual sharing programs, including kimchi-making and a coal briquette delivery program for the needy.
To become a socially responsible enterprise, SK Group, the nation’s fourth-largest conglomerate, has made a commitment to help the needy in society through a variety of charity activities and to create jobs for the disadvantaged by cultivating a social enterprise.
In the latest move in the group’s social responsibility initiative, SK Innovation set up a “happy farm,” a social enterprise to offer jobs to the disadvantaged through its flower and tree farming and sales business.
By Seo Jee-yeon (
jyseo@heraldcorp.com)
