Jin Air, the low-cost subsidiary of the nation’s flag carrier Korean Air, named Ma Won, the head of Korean Air’s New York branch, as its new CEO on Friday, the company said in a press release.

Ma, who joined Korean Air in 1987 and served in an array of departments from passenger marketing to passenger strategy development, is known within the group as a marketing expert.

The company said it expects the new CEO to contribute to leading five-year-old and fast-growing airline to its second takeoff by using his global experiences and management skills.

By Seo Jee-yeon (jyseo@heraldcorp.com)