Shinhan Bank said Sunday that it had developed a new investment performance analysis system, which enables customers to check the earnings rates of their savings, funds, and trusts at a glance.

In addition to offering an in-depth analysis and strategies to customers, the system will also display the individual investment earnings rates of the bank’s asset managers.

“The new system will boost customers’ earnings rates by offering a customized investment strategy,” said a representative of the bank.

Based on the new system, the bank will operate an investment performance consulting service and help customers pick the most profitable strategy to manage their financial or actual assets.

Also, the investment earnings rate will be reflected in each asset manager’s key performance index, according to officials.

“So far, customers had limited means of comparing the actual earnings rates of each investment product,” the official said.

“By establishing a uniform channel and explicitly displaying the earnings rates, we hope to offer a wider choice to our customers and to increase their return.”

(tellme@heraldcorp.com)