McDonald’s has released limited edition french fries boxes designed by noted artists from 12 countries to mark the 2014 World Cup. The boxes will be simultaneously released in 120 countries around the globe.

The designers include famous Brazilian street artist Eduardo Kobra, who reflected his passion for football.

McDonald’s is also presenting an augmented reality game, “McDonald’s GOL!” at the Android and Apple app stores. It is also downloadable at http://gol.mcd.com. Users can strike a goal by flipping their fingers on the screen.

(baejisook@heraldcorp.com)