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French designer brand ami opens 1st duty-free shop in S. Korea

Sept. 4, 2023 - 10:51 By Yonhap
A photo of ami's shop at Lotte Duty Free's Myeongdong branch in central Seoul on Monday. (Samsung C&T Corp)

French designer brand ami has opened its first duty-free shop in South Korea as part of its efforts to reach out to more global consumers, its distributor said Monday.

Ami opened a 33.3-square-meter store at Lotte Duty Free's Myeongdong branch in central Seoul on Friday, according to Samsung C&T Corp.

Various kinds of apparel with ami's signature heart logo, including T-shirts, sweatshirts, hoodies and cardigans, as well as the brand's 2023 F/W season collection will be available for purchase at the store, according to Samsung C&T.

Samsung C&T said ami opened the duty-free shop to reach out to more global customers, especially those from China, Japan and Southeast Asia, as well as South Korean customers.

As of end-August, foreign customers had accounted for nearly 50 percent of ami's aggregated sales at its flagship store at Garosu-gil area in southern Seoul.

Last week, ami also opened a pop-up store at Shinsegae department store in central Seoul. (Yonhap)