Industry
Independent cafes add extra something to compete against coffee giants
June 9, 2017
Cafe 468, located in a quiet residential area in Euijeongbu, just north of Seoul, has the perks a trendy coffee shop should have -- Instagrammable decor, tasty options using quality beans, pastries and bread, all at affordable prices -- which keep the establishment competitive in South Korea's saturated coffee market.However, this small trendy independent shop needed an extra-something strategy to survive in the coffee shop hierarchy that is dominated by large coffee chains, most noticeably US c