Food
Korea's yakgwa booming on back of ‘newtro’ trend, media coverage
Oct. 25, 2023
One chilly autumn afternoon in October, students of Sookmyung Women's University in Seoul poured out onto the streets for lunch. A group found their way into a small bakery by the name of Monday Picnic down an alley, where they treated themselves to yakgwa financier cakes. “I have never really been a fan of yakgwa, but I became curious after it started trending. From yakgwa cookies and financier to ice cream, there are several forms, and they're all pretty good,” said Jo