Performance
BTS agency Big Hit to invest W70b in K-pop giant YG
Jan. 27, 2021
Big Hit Entertainment, the agency behind global star BTS, announced on Wednesday that it plans to invest 70 billion won ($63 million) in YG Entertainment, one of the biggest K-pop agencies in South Korea. Under the deal, Big Hit and its affiliate beNX will invest 30 billion won and 40 billion won, respectively, in YG affiliate YG Plus, the agency said in a press release following a board meeting. With the investment, Big Hit and beNX will 7.7 percent and 10.2 percent stakes, respectively, in