Industry
[Weekender] Korean bakery chains go upmarket
Jan. 12, 2018
Buoyed by vast popularity at home, major Korean bakery chains are wooing consumers overseas with premium offerings, hoping to capture a share in emerging markets for high-quality bakeries.Paris Baguette, a leading bakery chain here operated by food group SPC, and Tous Les Jours, operated by CJ Foodville, have been operating branches overseas focusing on the Chinese and American markets since 2004. Paris Baguette currently operates 311 overseas stores, with 231 in China, and Tous Les Jours has 38