Industry
Lotte Department Store brands integrated to 'Eliden'
Aug. 27, 2017
The five private brands operated by Lotte Department Store will be rebranded under the umbrella brand Eliden, according to the retailer Sunday. An image of the new Eliden Home store to open in Lotte Department Store Jamsil Thursday. (Lotte Department Store)Since 2005, Lotte has been operating five private brands targeting various consumer sectors including young womenswear, contemporary womenswear, accessories, menswear and home design.Eliden, the first private brand launched by Lotte, will keep