Industry
[Herald Interview] ‘Imperial Tobacco is here to stay’
June 23, 2014
When it comes to marketing in Asia, time is irrelevant, says Roberto Ascoli, division director of the British multinational company Imperial Tobacco Group.“We’re not here for one year or two years. We’re here for 20 years, 30 years, 50 years and so on. The progress has been initially slow, but we’re satisfied with what we have done. But we want to do more,” Ascoli said in an interview with The Korea Herald on June 12.Ascoli’s remarks came during a short visit here to discuss the imminent launch