Industry
Diageo Korea muscles into Japanese beverage market
July 6, 2014
TOKYO ― Diageo Korea, the Korean branch of the world’s largest distiller, is poised to enter the neighboring Japanese ready-to-drink market, leveraging its production line in Icheon, Gyeonggi Province.“Riding on the fast-growing demand for bottled alcoholic beverages in Japan, we debuted Smirnoff Ice Green Apple, produced on the Icheon production line, in Japan last week,” Diageo Korea CEO Cho Kil-soo said in a press meeting held in Tokyo on Thursday.“We expect to rake in about $15 million in sa