Consumer
CJ CheilJedang launches new global campaign for Bibigo brand
Aug. 23, 2023
South Korean food giant CJ CheilJedang said Wednesday it launched a new global marketing campaign for its Bibigo brand, dubbed “Live Delicious.” The campaign clip, featuring a TikTok-friendly dance and music, was distributed in Korea, the US, Europe, Japan, China, and Thailand via YouTube. “If the company’s past campaign for Bibigo aimed to build connections with customers by focusing on the integrity of our food products, the latest campaign focuses more on appealing to