Industry
Buying from foreign sites continues to rise
Oct. 1, 2014
Whenever Kim Mi-sun, 36, who works at a local credit card company, wants to shop, she makes a beeline for foreign websites before she visits the offline stores. “I purchase almost all commodities, from beauty products to shoes, appliances and even blankets, through these online brand shops,” Kim said. She is a so-called “jikgu” customer, a Korean term coined from two words meaning “direct purchases.” These shoppers tend to shop directly from the websites operated by the brands they are looking f