Mercedes-Benz Korea announced Thursday that it invited nine promising Korean startups to its headquarters in Stuttgart, Germany, earlier this month as part of its efforts to foster global growth opportunities for innovative companies. The five-day program, held in collaboration with the Korea University Research and Business Foundation, Sejong, ran from Nov. 11 to Nov. 15. The selected startups toured Mercedes-Benz’s Sindelfingen plant and the Mercedes-Benz Museum to learn about the automa

KG Mobility’s compact SUV Tivoli has surpassed 300,000 units sold in South Korea, with its global cumulative sales exceeding 420,000 units since its debut in 2015. The Tivoli has gained traction for its affordability, practical designs and consistent updates, making it a popular choice for first-time SUV buyers and young drivers. In its first year, the car captured 54.7 percent of the domestic compact SUV market, which grew from 28,000 units in 2014 to more than 82,000 units by 2015. As of

South Korean home appliance maker Coway has introduced new products designed to improve indoor air quality and provide personal comfort during the winter season. The Dual Clean Humidifier Air Purifier, one of Coway’s flagship products, is designed to tackle dry indoor air and poor air quality in winter. According to Coway, the device integrates a four-stage filtration system -- featuring a pre-filter, air matching filter, deodorization filter and fine dust collection filter -- to remove up

Hyundai Rotem, South Korea’s sole tank manufacturer, announced Monday that it has signed a comprehensive cooperation agreement with Peru to advance plans for exporting armored vehicles to the country. The agreement, signed Saturday between Hyundai Rotem President Lee Yong-bae and Jorge Zapata, CEO of Peru’s Army Weapons and Ammunition Factory, lays the groundwork for exports of K2 tanks and wheeled armored vehicles to Peru, representing a preliminary step toward a formal contract aim

LG Chem is ramping up efforts to strengthen ties with partner companies through a series of new initiatives to promote sustainable development across its supply chain, the firm said Sunday. The South Korean chemicals giant outlined five key strategies under its “Shared Growth Solutions” framework: promoting fair trade, providing financial support, advancing environmental, social and governance practices, enhancing partner capabilities and improving communication. As part of the plan,

P&G Korea on Thursday suggested Braun’s Series 7 razor as a thoughtful gift option for young men approaching adulthood, citing a recent survey that high school students who finished college entrance exams prefer practical gifts rather than traditional sweets. Designed to deliver a personalized shaving experience, the German brand’s Series 7 razor features a flexible 360-degree head that adapts to facial contours, allowing young adults to easily maneuver over challenging areas lik

South Korean cosmetics giant Amorepacific has unveiled its new global business strategy, aiming to strengthen its position as a leader in the beauty industry amid the rising influence of Korean culture. At its 2024 Investor Day event in Seoul on Tuesday, CEO Kim Seung-hwan and North America regional headquarters CEO Giovanni Valentini presented the plan to around 80 institutional investors and analysts, emphasizing growth opportunities across both advanced and emerging markets. “As Korean

Toss Securities said Tuesday it has named Richard Hagen, a digital finance veteran, as the new CEO of its US subsidiary, TSA Financial. Under Hagen’s leadership, the company said, TSA Financial will initiate the regulatory process to expand its presence in the US brokerage market. In August, Toss Securities established two US subsidiaries: Toss Securities Americas and TSA Financial. The latter, in particular, aims to manage the firm’s broker-dealer business operations. Hagen brings o

LG Electronics Chief Executive Officer Cho Joo-wan recently met with Jim Keller, CEO of US-based AI chip startup Tenstorrent, to discuss expanding their partnership in the AI chip sector, the Korean tech giant said Tuesday. During their meeting in Seoul earlier this month, the two top executives explored potential collaborations in next-generation AI semiconductors and applications for home appliances, smart home solutions, mobility and server processors. Chiplet technology, or small and modular

South Korean construction giant GS Engineering and Construction announced Monday that it had won a $375.7 million contract to build a subway tunnel in Melbourne, Australia. Awarded by Victoria’s Suburban Rail Loop Authority, the contract is part of the broader Suburban Rail Loop project, which aims to construct a 90-kilometer orbital rail line connecting various regions of the city. GS E&C said it will participate in the SRL East project, valued at $1.1 billion in total, to build a 10-

The Korea Agro-Fisheries & Food Trade Corp., known as aT, announced on Thursday that it has been recognized by the Korea Consumer Association for its excellence in consumer-friendly administration. aT, a government agency responsible for promoting the trade, export and marketing of Korean foods and beverages worldwide, received this year's Korea Consumer Award for its initiatives aimed at reducing costs for consumers. These initiatives include a discount program for domestically produce

South Korean stem cell research company Miracell showcased its stem cell extraction system, Smart M-Cell, during the IV Congreso Semdor Valencia conference in Spain last month. Hosted by the Spanish Pain Society, the annual conference brought together pain management experts from around the world to explore effective solutions for preventing and treating pain. This year’s event, held Oct. 24-26, invited doctors from Spain, the UK, the US, the Netherlands, Greece and Italy. During the confe

SK Telecom, South Korea’s largest wireless carrier by membership, on Tuesday unveiled its new artificial intelligence-powered personal assistant Aster for global markets. Designed as an agentic AI, Aster goes beyond simple question-and-answer or search functions. It engages users in an interactive dialogue to understand their intentions, and make plans and perform tasks on their behalf. According to the company, the AI agent’s capabilities in planning, task management and quick respo

South Korean luxury e-boutique Jente has launched a global service to spur its business expansion overseas. The company said Monday the website is now available for shoppers in North America, Asia and Europe, with plans for expansion in the Middle East by 2025. Established in 2020, Jente has gained traction in the nation’s competitive luxury market by directly sourcing luxury goods from boutiques, ensuring authenticity and exclusivity. In 2022, its sales reached 48.8 billion won ($35.6 mil

South Korean bakery giant SPC Group announced Friday that construction of a halal-certified bakery factory in Malaysia is set to be completed by year-end, as it aims to expand the reach of its flagship brand Paris Baguette across Southeast Asia and into the Middle East. Ahead of the plant’s opening in Johor Bahru, SPC Group President Hur Jin-soo met with Johor Chief Minister Onn Hafiz Ghazi in Seoul on Monday to discuss potential collaborations, including local ingredient sourcing and jo

Posco International, the trading and energy arm of Posco Group, unveiled its first brand identity Thursday, presenting a new vision under the tagline, “We Find Answers Planet Wide.” The new identity reflects Posco International’s mission to seize the lead across diverse sectors, including steel, energy, food and emerging industries, while contributing to sustainable growth, CEO Lee Kye-in explained at the brand launch event, where he outlined the company’s ambitions for g

The US burger franchise Five Guys is set to launch its first delivery service in South Korea, enabling more customers to enjoy its menu at their convenience, its Korean operator FG Korea announced Thursday. Starting Friday, the service will be available through one of the nation's biggest food delivery platforms, Coupang Eats, served by two locations in Seoul: Gangnam and Seoul Station. This marks the first time the popular chain has offered delivery in Korea since its launch last year, and

South Korean retail and finance company TGS Holdings announced Tuesday that it has signed a memorandum of understanding with Philippines-based Glyphstudios to expand e-commerce and mobile payment services in the Southeast Asian market. As part of the agreement, TGS Holdings will launch a subsidiary called Woori Ventures Group to oversee its e-commerce operations in the Philippines. This deal, finalized last Wednesday with one of the Philippines’ largest mobile services and content provider

Innocean, a South Korean marketing agency affiliated with Hyundai Motor Group, held its annual Partners Day event Tuesday. The event, which brought together around 180 executives and employees from partner firms, provided a platform for open dialogue and strategic discussions on shared growth, according to the company. This year’s gathering featured presentations on Innocean’s collaborative initiatives and introduced a range of new programs aimed at enhancing partner capabilities. Th

Mercedes-Benz announced Monday that it is upgrading its automated driving system, Drive Pilot, allowing it to operate at speeds of up to 95 kilometers per hour on German motorways. The upgrade is expected to be available in early 2025, following this year’s anticipated approval from Germany’s Federal Motor Transport Authority. With this update, Drive Pilot will become the fastest Level 3 automated driving system in a production vehicle. The enhanced system will allow drivers to hand