Consumer
Coupang, Naver dominate Korea's e-commerce market
June 20, 2023
South Korea's no. 1 e-commerce operator, Coupang, and its local archrival, Naver Shopping, are dominating the South Korean e-commerce industry, taking up some 65 percent of the local market, according to a survey Tuesday. According to the consumer data analysis platform Opensurvey's research on 2,500 respondents aged between 20 to 59, Coupang was the most frequently used e-commerce service for Koreans, making up for 37.7 percent of responses. Naver Shopping came in second, with 27.2 pe