Industry
Siita, dubbed 'the Apple of cosmetics,' aims to lead sustainable cosmetics with plastics decomposition tech
May 18, 2022
South Korean skincare brand Siita said it has developed a new technology to speed up plastic decomposition, becoming the only zero-waste enterprise globally to treat its own plastic waste. Siita’s technology, unveiled in September, accelerates the decomposition process of plastic from 500 years to just 3 months, according to the skincare company. Celebrities such as Hollywood actor Jeremy Renner and K-pop singer CL voiced their support for the skincare company’s sustainable and ec