Technology
‘Samsung is not a luxury brand’
Feb. 5, 2015
Samsung Electronics, the world’s largest electronics company, said Thursday it was not targeting high-end consumers, but the mass market.“Samsung is not a luxury brand, but one that is trying to deliver affordable premium values to the masses,” said Kim Hyun-seok, president of Samsung’s TV business unit, at a media conference in Seoul for the launch of the 2015 super-ultrahigh-definition TV lineup. Kim Hyun-seok, head of Samsung Electronics’ TV business unit, poses with the 2015 SUHD TV lineup