Technology
Hyundai’s domestic market share hits decade low
Jan. 8, 2016
The domestic market share of Hyundai Motor Co., the country’s largest carmaker, fell to a 15-year low last year amid intensifying competition with foreign and local rivals. According to market reports Friday, Hyundai sold 714,121 cars in Korea in 2015, the most in decades. The company’s market share, however, came in at 39 percent, down 2.3 percentage points from the previous year. Hyundai Motor’s sister company, Kia Motors, sold 527,500 units here last year. The combined market share of the two