Card sales competition resurges despite warning
Nov. 13, 2011
Samsung, Hyundai, Shinhan in campaign to attract more customersCredit card companies are fighting another marketing war despite financial regulators’ warnings against signing up too many customers.The industry’s big three ― Shinhan Card, Hyundai Card and Samsung Card ― have taken the initiative in the issuance competition. Other companies, such as KB Kookmin, Lotte and Hana-SK, are set to follow the move. In particular, Samsung Card, the third-largest issuer, has been aggressive in developing ne