Mobility
U.S. firms bid to retake luxury car market
Jan. 29, 2012
U.S. luxury cars manufacturers like Cadillac and Lincoln, respectively run by GM and Ford, are struggling to win back a share of the expanding luxury car market, largely controlled by Japanese and German automakers.These brands, which once embodied the very essence of luxury cars, saw quality decline in the years before the industry crisis, and drivers abandoned them in their droves.Now they must recover their former glory by improving entry-level models, which was not their strong suit, but whi