Culture
Millennials and Gen Z travelers willing to splurge on 'experience-driven' tours: survey
Aug. 23, 2023
Unique experiences are the factor most likely to influence the travel decisions of millennials and Gen Zs, according to a recent survey from travel and leisure online platform Klook. The Klook Travel Pulse survey, carried out in July by the market research firm Milieu, encompassed 2,400 participants from 12 countries in the Asia Pacific region, including South Korea, Hong Kong, Taiwan, Singapore, Malaysia, Philippines, Thailand, Vietnam, Japan, Australia, mainland China and India. The survey ind