Hashtag Korea
[Korea Quiz] Exchanging snacks every November
Nov. 8, 2023
Every November, a certain type of snack sees a sudden spike in sales: Pepero. On Nov. 11, also known as Pepero Day, people exchange the chocolate-covered snacks. It is not an official holiday, but is widely celebrated in South Korea, with street stalls, convenience stores and supermarkets stocked with a massive supply of Pepero or similarly shaped goodies. The origin of this festivity is a modern marketing legend. While Pepero has always been popular, its manufacturer, Lotte Confectionery, p