Diplomatic Circuit
[Herald Interview] Imagining a bona fide global Korea
Jan. 14, 2019
When Korea’s foremost civilian ambassador, Choi Jung-wha, walked along Paris’ Champs-Elysees Avenue last year, she was struck by familiar tunes sung in Korean.Young French people belted out K-pop band BTS’ songs in Korean, to the surprise of Choi, who first landed in France in the late 1970s for her studies. Back then, Korea, much less South Korea, was barely on the mental map of an average French person. But with the country’s continuing economic and cultural ascent on the global stage, the Kor