Industry
BAT to slash Vogue price by 200 won
March 4, 2013
British American Tobacco Korea said Monday that it would apply a 200 won price cut to three types of its 2,500 won ($2.30) ultra-slim cigarette Vogue, starting March 14. The company said it decided to adjust the price of Vogue 1 mg, Vogue Blue and Vogue 0.3 mg to better compete against the 2,300 won rival products. Now 2,300 won a pack, “(Vogue) will be armed with stronger competitiveness in the (tobacco) market,” BAT Korea chief executive Guy Meldrum said in a statement. Previously, the tobacco