People
[Herald Interview] YouTube star seeks reach in creator economy
Aug. 26, 2024
For Ddoddunam, a creator who runs an eponymous YouTube channel, his first career in marketing was something he entered by accident, but which, in hindsight, readied him for a more fulfilling life as a creator. “I never thought I would end up as a marketer in the credit card business, fresh out of college. I was thinking more retail,” said the video creator, who shares travel tips with about 512,000 subscribers on his channel. The 37-year-old quit Shinhan Card in April after nine year