K-pop
[Herald Interview] ‘Digital paradigm shift to VR will happen 2026’
Nov. 24, 2023
It was in 2019 that LA-based tech firm AmazeVR, a comprehensive virtual reality entertainment startup, pivoted its main business to virtual concerts. In just three years, it became the frontrunner in the field and officially launched its service in South Korea this year. Last month, AmazeVR released its first virtual concert here, featuring K-pop girl group aespa. Produced jointly with the quartet's label, SM Entertainment, the show was available offline at the Megabox Coex cinema in southe