Mobility
[KH Explains] Is Tesla ditching its premium strategy?
Oct. 22, 2023
Tesla, the world’s No. 1 electric vehicle manufacturer, is slashing car prices worldwide to further consolidate its leadership, seemingly willing to sacrifice its long-held premium brand image. In September, Tesla’s Model Y sport utility vehicle topped import car sales in Korea, selling a total of 4,206 vehicles, an 876 percent surge from a month ago, according to market tracker Carisyou. The Model Y outpaced Mercedes-Benz’s E-Class, the best-selling import car of 2022, which s